World Heritage Site: an effective brand for an archeological site?

This study examines whether branding archeological sites as World Heritage Sites (WHSs) will affect potential demand patterns. The study's research objectives are (1) to explore awareness of potential visitors to the brand and logo of WHS; (2) to investigate the effects of the designation on tourists' future behaviors; (3) to clarify whether the number of sites designated (3 versus 10) has an effect on future visitation patterns; and (4) to reveal possible relationships between the perception of a site as part of the world heritage and UNESCO's designation. This study commenced with an exploratory stage followed by administration of structured questionnaires focusing on inbound tourists to Caesarea, an archeological historical site in Israel. The findings indicate only moderate visitor awareness of the WHS title and logo, implying low brand equity as well as insignificant effects on future demand patterns. Moreover, visitors' willingness to pay (WTP) as well as overall motivation to visit seems to decline following the designation. However, visitors' perception of the site as world heritage is positively linked to WTP. The number of designated sites within a particular state is found to have a positive effect on future demand patterns. Based on the findings specific recommendations are offered.     

林业利用国际金融组织贷款项目特点分析

在分析世界银行林业贷款项目特点的同时,简要总结了世界银行1985年以来实施林业贷款项目的总体规模、取得的成效。认为世行林业项目服务大局与先导发展相结合体现了示范性;国外贷款与国内资金相结合具有集成性;生态建设与产业发展相结合突显了协调性;引进与吸收结合具有创新性;项目建设与人才培养相结合展示了持续性。     

杭州世界休闲博览园的体验营销策略研究

体验营销是以顾客为中心,并提供有价值体验过程的营销活动。杭州世界休闲博览园将休闲与体验两者紧密结合,通过丰富的感官营销、情感营销、思考营销、行动营销、关联营销策略的完善,发展成为一个国际性的游乐世界、休闲王国、购物天堂。     

文化创意旅游需求及其差异性分析——以上海世博会为例

大众对文化和精神的消费需求为文化创意产业的发展提供了广阔的市场前景,世博会就是文化创意旅游产业在特定空间高度集聚而成的产物.文章基于旅游者的问卷调查,从核心内容和衍生产品两方面对上海世博会文化创意旅游需求及其差异性进行分析.结果显示,旅游者对文化创意旅游需求呈现多元性、娱乐性、符号性、实用性和虚拟性体验的趋势.在核心内容的需求方面,旅游者需求较高的依次为:展馆、文化演艺活动和论坛；在衍生产品的需求方面,旅游者对特许旅游纪念品中的世博护照、海宝和世博纪念徽章的需求较大,对出版发行服务中地图的需求较多,对网络文化服务的需求度正逐步提高.分析发现,基于不同的人口统计学特征和旅游行为特征,旅游者文化创意旅游需求存在显著差异,主要体现在年龄和月均收入因素的影响,而性别、职业、文化程度、进园次数和出游方式的影响较小,文章并据此探讨未来文化创意旅游的发展方向.     

World War II prime defence contractors: Were they favoured?

Between 1940 and 1944 the US government placed $175.066 billion of prime defence contracts with US corporations. Two-thirds of these awards went to only 100 companies and 20% to only five companies leading to charges that the prime contractors were favoured. This article examines the common stock returns of World War II prime contractors relative to broad market indices and to the returns on the non-prime contractors in the same industry. The analysis begins in 1938 with the Anschluss and ends with the 1950 outbreak of the Korean War. Little evidence is found to support the charges.     

The Asian Crisis,Gender, and the International Financial Architecture

This paper begins with an account of the Asian crisis, its creation and management by international financial institutions (the International Monetary Fund and the World Bank), and the gender impact of their stabilization and structural adjustment programs. Next we consider the new debate on reforming the IMF and the World Bank and restructuring the international financial architecture to prevent crises and manage them more effectively. Finally, we consider the gender ramifications of these changes. Since feminists have been absent from this debate, we examine issues essential to the formation of a gender-conscious international financial structure.     

Towards a strategic model of employment reform in developing countries: explaining and remedying experience to date

The article argues for the importance of employment reform as a subject for international HRM scholarship. Employment reform has been one of the most significant, but also most neglected, recent initiatives in international HRM. Explanations by the World Bank and IMF for the poorer than expected outcomes of reform to date emphasize the importance of political commitment. They are compared with explanations for the similarly poor outcomes of downsizing in industrialized country organizations, which emphasize strategy, diagnosis, incrementalism and provision for retrenchees. Further clarification is provided by the results of field interviews in Ghana, Malaysia, South Africa, Sri Lanka, Uganda and the UK. The article argues for a strategic approach to employment reform, one based on diagnosis and drawing on HRM expertise. It should take account of process factors in reform, make provision for the 'victims' of reform, loosen the link between employment reform and pay reform, and refine the role of donors in supporting reform. HRM practitioners and scholars have an important contribution to make to developing a new approach.     

Promoting Gondwana: presentation of the Gondwana Rainforests of Australia World Heritage Area in tourist brochures

An 800 km stretch of the Eastern coast of Australia contains some of the last remnant fragments of the sub-tropical rainforests that once covered much of the region. This natural resource – declared as World Heritage in 1986 as the Central Eastern Rainforest Reserves of Australia, but now known as the Gondwana Rainforests of Australia – serves as an important drawcard for tourist visitation to the region. Using a content analysis of 343 tourism brochures collected across one section of the Gondwana Rainforests area, this study examined the extent to which ‘rainforest’, ‘World Heritage’ and the ‘Gondwana Rainforests’ are present within text and imagery. Findings reveal a low prevalence of this ‘branding’; indeed only 3% of brochures mention ‘Gondwana’ or ‘Gondwana Rainforests’. As presentation is a key component of World Heritage-listed forests like Gondwana, the study's results reveal the importance of building awareness of the brand in the minds of users and the community.     

Watching the FIFA World Cup 2010 in England: the sojourner perspective

Recent years have seen an emergence of a varied academic literature focused on the football fan, with a wealth of studies exploring issues such as hooliganism, fan behaviour and fan identification. No research, however, has documented the experiences and perspectives of the international sojourner, who follows the televised tournament far away from the home country. This paper offers a contribution to the literature on fandom by focusing on the experiences of becoming a temporary fan among a sample of nine international students in England during the period of the 2010 FIFA World Cup. It shows the importance of the tournament for students away from their home nation, acting as a point of celebration and as a means of bringing sojourners of the same nationality together to support their team. It reveals how the tournament offered escape from stress, became a focal point for social interaction, provided the opportunity for recreation of home, and for the reinforcement of feelings of national identity.     

A new economics approach to modelling policies to achieve global 2020 targets for climate stabilisation

This paper explores a Post Keynesian, ‘new economics’ approach to climate policy, assessing the opportunities for investment in accelerated decarbonisation of the global economy to 2020 following the Great Recession of 2008–2009. The risks associated with business-as-usual growth in greenhouse gas (GHG) concentrations in the atmosphere suggest that avoiding dangerous climate change will require that the world’s energy-economy system is transformed through switching to low-carbon technologies and lifestyles. Governments have agreed a target to hold the increase in temperatures above pre-industrial levels to at most 2°C and have offered reductions by 2020 in GHG emissions or the carbon-intensity of GDP. The effects of policies proposed to achieve pathways to 2020 towards this target are assessed using E3MG, an Energy-Environment-Economy (E3) Model at the Global level. E3MG is an annual simulation econometric model, estimated for 20 world regions over 1972–2006 adopting a new economics approach. Additional low-GHG investment of some 0.7% of GDP, with carbon pricing and other policies, is sufficient to achieve a pathway consistent with a medium chance of achieving the long-term target. GDP is above reference levels because decarbonisation reduces world oil prices and increases investment. Employment is some 0.9% above reference levels by 2020 and public finances are almost unaffected.